Social Media

Learners will understand social media marketing principles, use analytics tools, stay updated on trends, develop a plan, create engaging content, establish and manage brand identity, drive sales, and measure the success of their efforts

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Course Introduction

Module 1.0 Introduction

Module 1.1 What is Social Media

Module 1.2 Overview

Module 1.3 Social Media Role

Module 1.4 Business Landscape

Module 1.5 Goals & Objectives

Module 2.0 Introduction

Module 2.1 LinkedIn profile

Module 2.2 LinkedIn Network Connections

Module 2.3 Publishing Content on LinkedIn

Module 2.4 LinkedIn groups

Module 3.0 Introduction

Module 3.1 Twitter account

Module 3.2 Creating & Sharing Content

Module 3.3 Twitter Basics

Module 3.4 Engaging with the Twitter Audience

Module 4.0 Introduction

Module 4.1 Establishing a brand identity

Module 4.2 Consistent Visual & Messaging

Module 4.3 Brand Awareness & Loyalty

Module 4.4 Brand Management Practices

Module 5.0 Introduction

Module 5.1 Two-way communication

Module 5.2 Feedback & Complaints

Module 5.3 Customer Service & Support

Module 5.4 Customer Relationships

Module 6.0 Introduction

Module 6.1 Social Media Analytics

Module 6.2 Integrating Social Media

Module 6.3 Social Media Campaigns

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